Why we wrote a whitepaper on this topic

With our new white paper, "More than Look & Feel – The Role of Aesthetics in Experiential Communication," we want to share our perspective on an often underestimated topic. In 15 pages, we demonstrate how good design isn't an end in itself, but rather lays the emotional foundation for brand messages – and how storytelling, relevance, and a sense of the zeitgeist can create authentic experiences.

What to expect

We'll take a practical look at six key experiential dimensions of aesthetic design – including holistic design, uniqueness, and quality – and provide inspiration for bold, brand-focused communication. Our goal: a holistic understanding of aesthetics as the central link between strategy, story, and space.

A brief excerpt from our key learnings:

• Aesthetics are essential for communicating brand and corporate messages emotionally, sustainably, and consistently.
• The story is the common thread that connects all aspects of aesthetics.
• High-quality design demonstrates appreciation and contributes to the brand image.
• The courage to embrace individuality and a sense of the zeitgeist are crucial for modern, authentic experiences.

Discover now & download for free
👉 To the whitepaper (in german)

We hope our whitepaper inspires you, encourages you to think further – and perhaps opens up new avenues for your communication.