200 years of Frankfurter Sparkasse
200 years of Frankfurter Sparkasse
The Frankfurter Sparkasse celebrated its 200th anniversary in 2022. We won the budget for various anniversary activities as part of a pitch. As the lead agency in charge, we were responsible for the content and strategic planning of all the celebrations. The aim was to create a catchy campaign that would create lasting experiences thanks to our emotional focus and a strong local connection.
To this end, we developed a concept that internalized the DNA of Frankfurter Sparkasse and the idea of the corporate mission statement "We are here". The result was a tailor-made concept composition that was to be translated into eye-catching productions.
Tradition and regional roots
For the individual measures, we took into account the tradition and regional roots of the customer as well as the future viability and innovation of the institution. The celebrations and measures served the purpose of expressing our gratitude to the city of Frankfurt and its citizens, as well as employees and customers, while at the same time showing that Frankfurter Sparkasse is there for them.
An essential part of the package of measures was the ceremony, for which we designed a complete stage set-up, which could be thematically adapted to the aforementioned aspects by means of customizable performances. The dramaturgy of the event, which focused on the history and outlook of the company, could therefore be appropriately reflected by an installation that served as a multimedia stage for the campaign.
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