Approachable works of art instead of replaceable trade fair fixtures – a minimalist concept

Purist realism, with a light and restrained touch, characterises the portraits created by Canadian photographer Geneviève Caron in partnership with us, in a joint commission from Merz ffor the World Congress of Dermatology in Vancouver. To give these expressive portraits sufficient space to have an effect, all ancillary design elements were aimed at restraint. The field of tension between white space and modern design resulted in a clean and classy atmosphere, setting the tone for futuristic Merz products. Contrary elements like open paper helped us achieve a break which gave the design the required emotional charge.