Look closer  – digital catwalk on Fashion Night

Before an audience of around 1600, the international supermodel Eva Herzigova announced the opening of the Gerry Weber Fashion Show 2018. Our stage design and imaginative presentations gave the four multifaceted brands - GERRY WEBER, TAIFUN, talkabout and HALLHUBER - the chance to shine. Scenographic choreography was the chosen vehicle for putting the brands across. The striking 'X factor module' on the stage ceiling, in combination with digital panels on the back wall and media projections, created ever-changing spatial scenarios. The slogan 'Look closer' determined the media content down to the last detail, while the patterns and structures encouraged spectators to immerse and lose themselves in the collections.