Sporty kick-off at the KfW Management Conference

The KfW Management Conference is a meeting for the management and leadership level of the KfW Banking Group. This year, we welcomed nearly 600 guests at Deutsche Bank Park. The conference serves as one of the most important KfW-internal communication and active participation formats for company-relevant topics for the leadership team. In this context, we had the task of designing the event in accordance with the goal of not only informing, but also motivating and entertaining.

In order to successfully and effectively address the executives, we focused on creating relevant content that provided added value to the attendees and could be authentically integrated into the brand's framework and guidelines, in addition to the points set and organized by KfW. The content revolved around the areas of agility, employee potential, and transformation. We complemented the agenda with activating elements that motivated the participants to engage and participate. A key part of this was Robeat, the European Beatbox Champion, who subtly recorded a common song with the guests through progressive activation parts. In keeping with this, our choreographer Nicole Hodolik practiced a fan choreography with the participants. In the concluding highlight, symbols that fit the guiding theme were created and projected onto the stadium cube using a video drone.

Within the KfW's agenda, guests could participate in a voluntary running training with Sibylle Gottschalk, the national coach in triathlon, as well as have Steffi Jones, former national soccer player and coach, explain the parallels between her soccer career and entrepreneurial actions. Following the day program, there was an evening event where participants let the day fade out in the look of a locker room party. Our team on site took over the direction of the program for all points, ensuring that the participants could spend an informative, entertaining, and motivating day.