Product launch: Innovation in motion
A multidimensional experience
To mark the international launch of the new Linde E14 – E20 and Xi10 – Xi20 electric forklift series, our customer Linde Material Handling hosted a spectacular multidimensional event at the Linde Experience Hub in Aschaffenburg. Linde Material Handling, a leading manufacturer of forklift trucks, warehouse equipment, and intralogistics solutions, highlighted its innovative strength and market leadership at this launch. The eight-day event offered over 2,500 guests from all over the world the opportunity to experience the product firsthand.
Elevated Performance
The event's motto was "Elevated Performance" and offered an immersive show that went far beyond a mere product presentation. The core of the concept was a "Grid of Performance" that transformed the stage into a multidimensional world of experience.
The perfect symbiosis of technology and art: acrobats, percussion performances and light shows synchronized with the new forklifts and emphasized values such as performance, precision and innovation.
Experience and interactivity
In addition to the main show, the event offered a variety of session formats that playfully conveyed information about the USPs of the new forklift series. Highlights included interactive workshops in which guests were actively involved.
The combination of entertainment, interactive formats, and a relaxed networking atmosphere not only created lasting impressions for the guests but also strengthened the team spirit of the Linde Material Handling participants. The fusion of innovation and brand pride at the event represented the emotional climax of the market launch of the new electric forklift series.
With this launch event, Linde Material Handling not only successfully presented its new electric forklift series, but also sustainably strengthened its image as an innovation leader. The guests collectively experienced a "magic moment" that immersed them in a new dimension of the Linde brand and made the event unforgettable.
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