The Future of Shisha
OOKA experience space
The Shisha Fair in Frankfurt is a trade and public fair for hookahs. With over 35,000 visitors a year, it is one of the most important events for the industry. As part of the 2024 trade fair, the company OOKA approached us to design a trade fair stand.
OOKA is a charcoal-free shisha device that offers a new and innovative way to enjoy shisha. The company has set itself the goal of establishing itself as a luxury lifestyle brand. The requirements for the trade fair stand were to design an activating and hospitable OOKA experience space in a creative, innovative and high-quality way.
Conception & consulting
In collaboration with OOKA, we initially developed two conceptual routes for the brand's spatial appearance. The subsequent elaboration of an approach included design renderings with proposals for look & feel, atmosphere, customer journey, materialization and lighting. We prepared all the necessary aspects for the implementation planning and provided support and advice to the client and its implementing service provider during the implementation phase.
Authentic presentation
Our concept for the stand included a controlled entrance area that gave visitors access to different areas of the stand. First of all, they were greeted by an area that served to explain the product and emphasize the brand's sales promises. Various "tasting bars" provided an authentic way to gain a deeper insight into the use and functionality of OOKA. This was complemented by a showroom in which appliances and accessories were presented. In a separate area with seating, selected trade fair visitors also had the opportunity to test devices and hold business-related discussions.
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Would you like to turn your brand into an experience with us? Then we're here for you! We stage your brand and bring it to life - through authentic interaction, digital enhancements and valuable moments full of emotion that will be remembered.