Lounge for Pepsi MAX

PepsiCo has been a sponsor of Eintracht Frankfurt since July 2022. As part of the partnership, the group asked us to redesign and convert a lounge in the Deutsche Bank Park in Frankfurt. A lounge is a private area in the stadium that provides an exclusive ambience for receiving guests and sharing and experiencing the stadium atmosphere with them.

The challenge was to create a holistic spatial experience on an area of approximately 36 square meters, creating a symbiosis of representative brand space and emotional meeting point that is unique in the stadium context. For the lounge, we adapted the unique design of the Eintracht x Pepsi MAX Limited Edition, which has been available in the Rhine-Main area since the start of the sponsorship, and translated it into a walk-in scenographic world. In the Challenger-Spirit, the design reflects the liveliness, desirability and passion for Eintracht and the city of Frankfurt.