Clarity and orientation at electronica in Munich
A strong partner
As the world's leading trade fair and conference for electronics, electronica in Munich provided the ideal stage for Conrad Electronic to position itself as a professional procurement platform for technical requirements for companies of all sizes and from all sectors. On a 240 m² stand, we staged the Conrad brand as a reliable and solution-oriented partner for business customers who want to be optimally supplied with technical requirements and also have to master unplanned challenges at short notice. The focus was on creating clarity and orientation and showing visitors practical solutions.
Orientation and customer focus
At the heart of the stand concept was the idea of meeting visitors where they are: whether they are looking for specific products, individual solutions or a long-term partner. The aim was to create a structure in terms of content and space that facilitates exchange and at the same time enables a clear presentation of the offers. In addition, the overall design concept had to be in line with Conrad's new brand identity, bring it to life and be scalable so that the stand concept not only works at large trade fairs, but can also be efficiently transferred to regional trade fairs.
Functionality and highlights
The exhibition stand was divided into different areas, each of which was geared towards specific visitor requirements:
- Communication areas: Openly designed zones invited visitors to talk to the experts on site.
- Presentation areas: Products and innovative solutions were presented using specially designed and reusable exhibits.
- Retreat areas: Separate, closed and semi-open meeting areas enabled in-depth discussions and confidential meetings.
- Highlight zone: Procurement solutions and exemplary use cases from business customers were impressively staged in this area.
Atmosphere and effect
The clear, uncluttered design of the trade fair stand ensured intuitive orientation and a pleasant atmosphere. The design created space for an open exchange and at the same time provided deeper insights into specific topics.
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