When was the last time you did something for the first time? 
– reduced design

Our interior designers realized in January 2013 for the international bag label Eastpak once again the appearance at the fashion fair Bread & Butter in Berlin. On approx. 120m² Eastpak presented itself this time in the main hall with a revision of the already known from 2012 clearly more adult and clearer design. Under the claim "When was the last time you did something for the first time?" the stand shone again in 2013 in its reduced clarity. This time, special attention was paid to the "Bag in Town" creative competition organized by Eastpak in cooperation with the IED Creative Factory. The six winners of the competition were presented in the impressive entrance hall of the "Bread and Butter". In a specially designed installation, visitors were able to view the winning designs and associated video clips before even entering the trade fair.