A dream in pink – girls' dreams come true

Visitors to the 2017 minilu trade fair stand were transported into a 'dream in pink', the design of which was in every way based on the theme of a beauty lounge. The dental online shop's presentation aimed to transform 2D into 3D, and make its playful and highly feminine world a direct object of experience - with the help of a graphic space that was both visually and haptically appealing. To carry over this playful quality into the real dimension, the cartoon figure of minilu herself featured as part of the stand design in the form of cardboard cutouts, along with a number of elements from her world. Thematically appropriate interaction was also offered, as visitors to the trade fair could avail themselves of a professional makeover.