Lifestyle headgear – Highlight Design für New Era @ Solebox

Special products still get their well-deserved stage best in stationary retail - we were once again able to prove this motto on behalf of New Era in the Solebox sneaker stores in Vienna and Amsterdam. For the brand's "Expedition Collection", which was created in cooperation with the outdoor label The North Face, we created various highlight areas in the stores that blended seamlessly into the existing shop aesthetics. The collection consists of the cap label's most iconic models and is intended to commemorate the first ascent of Mount Everest in 1953 - each of the caps comes with its own expedition patch, which the mountaineers received as souvenirs at the time.

The special presentation picked up on the striking colors of the collection and, in addition to all the models, also displayed the associated storyline at a glance. The cubic exhibition areas were deliberately kept minimalist and clean in terms of material and form to allow the "lifestyle headgear" to take center stage. 

As a special eye-catcher, we designed a separate shop window concept for the Vienna store that showcased the cult caps like a museum.