Three BrandEx awards for Jazzunique!
We were able to tell you at the end of last year that our projects would be winners of the BrandEx Award. Now we also know what exactly our implementations and concepts were awarded with: 1x gold, 1x silver and 1x bronze!
The BrandEx Award honors live communications based on criteria of creativity and implementation success and stands for outstanding brand experiences. That's why we submitted the imprfct space in the Best Brand Activation category and minilu's dream house as Best Stand M. Our young all-stars also delivered a creative concept for the BrandEx Fresh Award.
On January 17th, the international BrandEx jury finally decided at the BOE in Dortmund that the imprfct space from bright! and is suspect and minilu's dream house can take home a silver award. A total of four concepts were also honored in the BrandEx Fresh category, with our Allstars winning third place. We are proud of the awards and would like to thank everyone involved and supporters.
You can read more about the award-winning projects below.
imprfct space
Based on our agency's culture and philosophy, we planned a series of inspiring exhibitions, events and workshops. Our curated experiences included implementations with Engin Dogan, Max Geisler and Lisa Tegtmeier. With complete freedom and digital support, unique and tangible experiences were created that bring our company values to life.
More about the concept of the imprfct space and the submitted implementations with bright! studios are here.
minilu's dream house
We have recreated minilu's dream house - life size! With a lot of courage to use color and a strong dose of creativity, the “brand home” was consistently implemented in three dimensions. The special architectural challenge: to tailor all the rooms of the minilu exhibition stand to suit the different trade fair activities and events and to do so with full functionality. From the veranda to the dressing room to the front garden: every space was used sensibly and imaginatively to effectively emphasize certain aspects of the brand.
You can find out more about minilu's dream house here.
A CAR FULL OF MOMENTS
The BrandEx Fresh is the BrandEx young talent award. We were looking for an original idea for a cross-channel live communication campaign for the market launch of the VW electric car ID. 2all.
Read more about the task here.
The idea of our all stars Stella, Selina, Stefan, Jennifer and Leo? A CAR FULL OF MOMENTS. The ID. 2all was not just seen as a means of transport, but as a companion in many important moments. The campaign captures these special moments and focuses on them. Every Volkswagen ID. 2all promises an experience waiting to be discovered. For this purpose, the electric cars are transformed into compact worlds of experience that, through activation, turn rides into an unforgettable experience. Through public accessibility, diverse design, additional activations and multipliers from the media industry, the campaign reaches a young target group and shows them that a car can be more than just a means of transport. A CAR FULL OF MOMENTS.
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