Love your glow
Social-Media-Campaign
We implemented an international social media campaign for the aesthetics and pharmaceutical company Merz Aesthetics® with the aim of showcasing its own Belotero® brand and strengthening its brand awareness. The brand comprises hyaluronic filler products that help to improve the overall quality of the skin. As part of an emotional business-to-consumer campaign, this trend topic was addressed and packaged in an informative way.
Real shine inside & out
Due to various regulatory and legal restrictions, the challenge at the beginning of the project was to advertise a product without being allowed to communicate it explicitly. How do you create awareness and interest and at the same time inform indirectly? The mission was to convey a positive and appealing message that puts the skin booster treatments in the right light - without appearing overly polished. To achieve this, we started with the main benefit of the product, the skin glow.
Under the campaign motto “Love your glow”, the aspect of the skin was taken up as a direct indicator of lifestyle. A well-groomed complexion promotes natural radiance and beauty and conveys a refreshed and healthy appearance. Our campaign focuses on real people, real glow inside and out. It relies on genuine feedback and focuses on joy and humor. To achieve this, we used models who are at different stages of their lives and facing different challenges. The campaign shows the impact their skin has on their daily lives, their self-confidence, their health and their well-being. The struggles and successes of the respective protagonists are addressed in an authentic way. It's not just about beauty, but about a vibrant personality that radiates from within.
Natural beauty
The campaign was made up of various components that emphasized the joy of discovering one's own brilliance and feeling confident in one's own skin. We created individual videos for each protagonist, highlighting unique stories and experiences. The focus was on celebrating and emphasizing natural beauty rather than drastic changes. Two segments focus on the glow before and after the treatment and how it gives the protagonist more self-confidence and how healthy skin contributes to their well-being.
In additional question and answer formats, the Beauty Booster was presented as a gentle enhancer of natural radiance.
Despite regulatory restrictions, we managed to implement a functioning campaign for the Belotero® product brand. We were responsible for the concept, casting, production planning and postprocessing.
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