Big city flair above the rooftops of Frankfurt - social media management for the Omniturm in Frankfurt
Social Media Campaign for Omniturm Living
The Omniturm apartments in the heart of Frankfurt are unique and offer the perfect starting point to experience the city - this is exactly the feeling conveyed by the social media posts on the Omniturm Living Instagram account. For our clients Ballwanz and Tishman Speyer, we were responsible for the creative content generation and its implementation as well as for the community management and the optimization and evaluation of the social media strategies pursued.
Focus on big city flair
The focus of the communication was always on the big city flair and life in the center. These aspects are communicated authentically through insights into the high-quality apartments in the high-rise building and enhanced through interactions on the channel.
Metropolitan ease and joie de vivre were streamed from the Omniturm to the entire city and beyond through a digital live concert. Thomas Raudnitzky and Chasing Kurt ensured a good mood with their live DJ sets in the Omniturm showroom.
The Instagram presence perfectly rounded off the marketing package for the residential properties in the Omniturm and underlined the feeling of living in an architectural sculpture in the middle of Frankfurt.
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