Germany's best girlfriends – rethinking model casting

For almost two weeks our generally macho concept developers put themselves in the woman's role, as they tried to invest the upcoming Beedees campaign with a sufficient dose of femininity. The objective of the project was to find two faces for the new Beedees autumn-winter 2016 collection. After a plethora of curves, pink and romance had been negotiated, we soon came to the conclusion that the young Triumph brand called for something other than a standard model election. Hence an idea emerged: Beedees in search of Germany's best girlfriends. A battle where all had equal chances was invoked - a challenge in the name of friendship. To realise this project we organised the planning and execution of the live castings in five German cities, as well as the grand finale and the associated publicity campaign.