Mysteries - a campaign full of secrets, online & offline

Mysteries were at the centre of the marketing campaign for the eight-storey Vista office building. In terms of design, the concept also harboured an enormous number of secrets. The Vista crystal was always at the centre of the stories. Stylised and embossed with high-quality silver foil, it found its place on all communication media - both online and offline. A special highlight of the campaign: a mailing to an exclusive group of recipients who were also able to experience the mystery surrounding the crystal in a tactile way.