Discover Airlines Roofhouse
The flair of a flat-share party
We were able to design and realise something very special for Discover Airlines: the idea of a partner event with the flair of a shared apartment. The event was intended to enable guests from the tourism industry to immerse themselves in a special world of experience. The rooms of the event location were transformed into a shared flat with the characteristic Discover Airlines flair, in which the guests felt at home and were able to experience the multifaceted identity of our client.
Fotos: Kristof Lemp
Approachable & emotional
The task for the realisation of the Discover Airlines Roofhouse was to create an individually authentic, approachable and emotional atmosphere for each room of the location and to make the identity of the brand tangible. To this end, each area was assigned a special meaning, which was ultimately translated into a unique look through the use of conceptual and design elements. This gave guests the opportunity to participate interactively in brand experiences.
Authentic atmosphere
The living room, as the centrepiece of the flat, created an atmosphere of relaxation and encounter, where each guest's individual journey of experience began. In the playroom, the airline's DNA was brought to life in a playful way (including "joyful"), while the bedroom conveyed the essence of the airline and thematised it in terms of colour design and spatial presentation. The culinary offerings supported the atmosphere with themed catering.
Overall, the flat provided visitors with a personalised experience that authentically and tangibly portrayed the values and personality of Discover Airlines. Uncomplicated dialogue and personal conversations in a pleasant atmosphere created lasting memories.
The Portagon proved to be the ideal location for the concept and, with its generous roof terrace, fully equipped kitchen and spacious living area, provided the right ambience for the apartment flair, in keeping with the Discover Airlines brand identity.
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