KfW Management Conference 2024
Together on a cultural journey
The motto of the KfW Banking Group's management conference in 2024 was "Cultural Change". All managers of the banking group and its subsidiaries were invited to further their education and to set the course for the future together. We have made it our mission to support KfW in this process and to offer managers an impressive introduction to the new corporate goals. Through carefully designed installations and staging, we created an atmosphere that made KfW's vision tangible.
Impulses in color
The conference took place at “The Frame” in Düsseldorf. Here we introduced the idea of cultural change to the managers in a creative way: we created different colored rooms that gave them the opportunity to receive new impulses and actively engage with the desired corporate culture. Each room represented one of the seven corporate values from KfW's new “Culture Map”, depicted in different colored hexagons.
The managers engaged intensively with these values, reflected on their own behavioral patterns and discovered how they could integrate them more strongly into their day-to-day work. This interactive discussion promoted the understanding and internalization of the new culture, which is to form the foundation for KfW's future success.
Strengthening the corporate culture
The conference not only served to provide further training, but also to strengthen the corporate culture. The open exchange in an inspiring environment created a climate of trust that should have a lasting positive impact on cooperation within the bank.
KfW is now on a shared cultural journey in which managers act as advisors and catalysts for change in Germany. By carefully designing the event, we helped to pave the way for this journey and make the banking group's new vision tangible for everyone.
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