Experience Korea in Frankfurt!
YouR Korea Festival
As part of the celebrations to mark the 140th anniversary of diplomatic relations between Germany and Korea, we supported the Korean National Tourist Board in organizing the YouR Korea Festival in Frankfurt am Main. In close cooperation with the Consulate General of the Republic of South Korea, the Korea Tourism Organization and other Korean institutions, the event was held as part of this year's Museumsuferfest at Frankfurt's Roßmarkt.
K-Travel, K-Wave, K-Food, K-Culture & K-Play
The YouR Korea Festival took place from August 25 to 27, 2023 and offered visitors a diverse festival experience divided into five areas. Different facets of Korea were presented under the categories K-Travel, K-Wave, K-Food, K-Culture and K-Play. At a total of 18 stands, Korean and German partners offered a variety of hands-on programs and Korean products and specialties could be experienced and purchased. Visitors also received extensive information on travel opportunities and were able to explore the festival grounds in a fun way. A complementary stage program delighted festival visitors with a variety of program items about Korea as a travel destination.
The aim of the festival was to promote South Korea as an attractive travel destination as part of the comprehensive marketing campaign "Visit Korea Year 2023-24" and thus promote tourism in the country in the long term. The festival attracted numerous visitors who enjoyed the wide range of attractions on offer.
For the planning and implementation of the YouR Korea Festival, we took over communication with the trades involved, carried out the project management and designed the exhibition stands and walls.
Get in touch with us!
Get in touch with us so that we can bring your space to life! We ensure that your brand becomes a spatial experience down to the smallest detail - from the ideas workshop, conception and planning to the turnkey handover.