Five ingredients for a successful concept
Concept is not everything, but everything should have a concept!
Because when it comes to events, a concept is the foundation on which we build. Accordingly, it should be stable. With this checklist, we'll show you why conception is so important and how to make it work with us. This is because we have a qualified concept team that brings specialist expertise and other individual key qualifications to the table.
1. The foundation of the foundation
After the briefing of the customer, a well-founded and detailed analysis is carried out. We take a close look at the brand and, as a service provider, identify in close coordination with the client:in in which direction we want to and can go with the scheduled event at all.
A simple example: For the roadshow of a new car it would be inappropriate to travel from city to city by bicycle. Unless - and this is where the magic of concept work comes in - it adds significant value to the storytelling of the event. This must be absolutely justified and for this the analysis is indispensable.
2. Tailormade
If a concept misses its target, it is for nothing. It is therefore necessary to gain insights into the customer's brand and to develop an individual action and activation strategy on the basis of the analysis. We are convinced that it is not enough to offer off-the-shelf goods, that's why our concepts are always different and are tailored from project to project. Even if it means more effort for us - quality always comes first.
3. Sugar in the soup
It tastes disgusting, doesn't it? Not if you know what you're doing and get all the ingredients to work together. We work holistically and interdisciplinary. We mix this with a good pinch of plot twist - in our analogy, the sugar. Because what everyone else has already done, we don't do. Even if we can't reinvent the wheel - at the end of the day, an event is an event - we leave our own signature and live up to our name: We remain unique and this is also reflected in our concepts. For example, check out our Night Market for Eurowings Discover.
4. The little extra
Our conception team consists of people with different backgrounds. True to our Core Value parameter "Diverse and Cohesive", we always encourage our conceptual designers to bring their personality and their extra-professional (creative) competences into project work. This has always turned out to be an added value and ultimately contributes to the uniqueness of the results.
5. No routines
Everything mentioned so far leads to the fact that no two projects are alike. This also means that each event must be viewed through a new lens. Variety and movement are what drive our work.
Your agency for experiences from Frankfurt am Main
Experience communication from Frankfurt am Main.
We design and implement aesthetic experiential communication.
With the power of dramaturgy, space, design and technology, we stage messages that move.
For more authentic interaction between people, brand and product.
Jazzunique from Frankfurt am Main is one of the leading agencies for experiences in the Rhine-Main area.
For any type of event and occasion:
More than 60 specialists from the fields of strategy, communication, design, architecture and event management develop and implement projects for medium-sized companies and international corporations.
- Employees Events
- Shows
- Anniversaries
- Fairs
- Openings
- Conferences
- Roadshows
- Incentives
- Live content
- Strategy & Consulting
Get in touch with us!
Would you like to turn your brand into an experience with us? Then we're here for you! We stage your brand and bring it to life - through authentic interaction, digital enhancements and valuable moments full of emotion that will be remembered.
Contact us!
Do you have a good idea that we should talk about or do you want to start a project with us? We are already looking forward to creating shared experiences with you.